Our Story
An idea is born
It began with a daily challenge in the stable of the Rudolf family’s horses: many riding arenas on equestrian farms remain unmaintained. The equestrian industry faces a shortage of skilled workers, and the few available employees have less and less time.
Ideally, the arena should be leveled once or twice a day - but those working hours would be far better spent training horses or attending to clients. The tractors typically used for this task are hardly efficient.
For Malte Rudolf, this was an unacceptable situation.
A proven team
Automating repetitive, simple tasks around the horse farm and creating tangible operational relief - this idea wouldn’t let go of Malte Rudolf. He knew one thing for certain: he couldn’t do it alone.
And when it came to finding a co-founder, there was only one real choice - Julian Werner.
What unites them is more than a long-standing friendship; it’s a deep bond of camaraderie forged through shared military training and missions abroad. As former paratrooper officers, they’ve been through thick and thin together and know how to operate as a team - even under pressure.
There couldn’t be a better foundation for taking on this new challenge side by side.
First Prototype
From a single idea came sketches, prototypes, and countless long evenings.
Malte and Julian relied on proven platforms and deliberately avoided unnecessary complexity - with one clear goal: to develop a machine that is both robust and easy to operate.
Rather than reinventing the wheel, they drew on the expertise of highly qualified industry partners.
Just a few weeks after the initial planning, the first test runs began - followed by rounds of adjustment, refinement, and further testing.
With every pass across the arena, they discovered new ways to make the robot even better.
Blücher Deutschland GmbH is founded!
As former paratroopers, Malte and Julian are no strangers to taking a leap into the unknown - and now, they’re making that same bold jump in business.They bring with them years of leadership and project management experience from their time in the German Armed Forces, channeling it into their new company: Blücher Deutschland GmbH.
Quality at the Core. The Future in Sight.
Step by step, the idea becomes the first functional Blücher: an automated robot that takes over arena maintenance as real yard work.
Not a gadget, a work tool — built with the same precision and robustness the founders came to value in their military careers.
Passion Pferd 2025 in Hanover
At Passion Pferd 2025 in Hanover, Blücher Deutschland presents the Blücher Pro and its robotics solution for equestrian businesses to a broad audience for the first time.
Alongside a great deal of encouragement and interest, we receive valuable suggestions, honest customer feedback and fresh ideas for the continued development of the Blücher robot. This direct exchange helps guide our work, as open and critical feedback is essential to creating an automated solution that meets the real demands of day-to-day equestrian operations.
True to our motto: built from real-world experience, for real-world work.
Blücher at Passion Pferd 2025 in Hanover
The Blücher Pro during daily long-term field testing
Long-term field test
Since May 2026, the Blücher Pro has been undergoing daily long-term field testing at a renowned equestrian facility in the international dressage world.
The test shows how our automated robot for equestrian businesses performs under real operating conditions, including recurring workflows, long operating hours and the changing demands of a professional equestrian facility. The field test provides valuable insights into navigation, work quality, ease of use and reliability.
Everything we learn from daily operation feeds directly into the continued development of the robot and its attachments. This allows us to advance the Blücher Pro step by step from prototype to readiness for series production.
For our future customers, this long-term test provides an important assurance: the Blücher Pro will only enter the market once its technology and workflows have been thoroughly tested in daily operation. Our aim is to deliver a high-quality product that operates precisely and reliably from day one and provides tangible relief for equestrian businesses.
Blücher Deutschland
Today, the Blücher robot reflects this very journey - born from real needs, tested in practice, and developed with a clear goal: to unite tradition and technology for the equestrian world.
Blücher stands as a professional partner for equestrian businesses, offering a solution that saves time, automates operations, and delivers consistent quality often unmatched by manual work.
More than just a product, Blücher is the foundation of a sustainable “Made in Germany” enterprise - dedicated to making everyday work on horse farms easier through many more applications to come.
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